Meet VELVET BLUR—instant color rush. This nourishing formula provides high-pigment color without settling, feeling weightless and light-as-air. With up to 12 hours of wear*, the custom dome-shaped tip glides on effortlessly. Smart-blur powders with hyaluronic acid spheres deliver hydration, while Velvet-Flex Technology forms a flexible film that locks in moisture for lasting comfort.
*Based on an internal panel test on 20 volunteers through self-evaluation.
"This is our dream lipstick. We wanted to create a matte lip that feels hydrating, like a lip balm, and is light enough to wear everyday. We don’t leave the house without it.”
– Simi & Haze
