Application: The fragrance comes alive with the heat of your skin. Apply in the creases of your knees and elbows for a strong and captivating fragrance experience. After applying your fragrance, avoid rubbing or dabbing skin. This breaks down the fragrance, causing it to wear off more quickly. If you prefer placing fragrance on your wrists, be sure to reapply after frequent hand-washing, as this tends to rinse off the scent.