The Smoothing Air Dry Hair Styling Cream

Description

What it is: A multitasking styling cream for buildable and defined hold that enhances natural texture, providing frizz reduction, hydration, and shine.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Medium and Thick

Hair Concerns:

- Frizz

- Curl-Enhancing

- Dryness

Key Benefits:

- Defines natural texture while providing soft, touchable hold for versatile styling

- Reduces frizz, adds shine, and deeply hydrates without weighing down hair

- Protects hair from heat and future damage

Highlighted Ingredients:

- Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy.

- Coconut Fruit Extract: Hydrates and defines while strengthening and protecting hair from damage.

- Squalane: Smooths and adds shine without weighing hair down.

Ingredient Callouts: It is cruelty-free.

What Else You Need to Know: This lightweight styling cream enhances natural texture for wavy, curly, and coily hair while keeping strands soft, touchable, and frizz-free. Made with yuzu ceramide b and coconut fruit extracts, it delivers definition, hydration, heat protection, and shine for an effortless air-dry for medium to thick hair types.

Clinical Results: Based on an independent clinical study:

- Instantly reduces frizz by 2x with 24-hour control and enhances definition with 24-hour flexible hold

- Delivers up to 3x more hydration and smoothness

- Protects against heat up to 450°F

In a consumer perception study of 42 women over two weeks:

- 95% agreed hair has touchable hold without crunch or stiffness

- 93% agreed hair felt smoother after air drying

- 90% agreed hair is shinier and healthier

How to Use

-Start with freshly cleansed, towel-dried hair.

-Use Crown Affair's The Leave-In Conditioner to detangle hair (sold separately).

-Apply a nickel-size amount, building up more as needed.

-Rake through, scrunch or finger coil to enhance natural texture and definition, or style as desired.

-Let your hair air dry or heat style.

-For heat styling: Apply from mid-length to ends and diffuse with a blow dryer for extra volume and bounce.

-For day two+ refreshing and rehydrating: Between washes, lightly dampen hair and reapply to rehydrate and define strands.

-For dry hair: Start application on ends and work up to mid-lengths to smooth frizz and set your style.

-For extra hold: Pair with The Finishing Gel to lock in style (sold separately).

Recycling Instructions:

-Separate cap and recycle with like materials. The tube can be disposed in the trash.

For detailed information, visit GLAM MODA Policies.